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The
UnFair Advantage Book On Winning The Search Engine Wars,Planet
Ocean Communications
This was the first
book I read when I started studying Internet Marketing techniques.
I had no idea how search engines function and what happens when
one submits a page. Many terms were like a foreign language
to me and I needed 'translation'. I thoroughly enjoyed reading
"The Unfair Advantage". It is written with
humour, explains everything from the beginning to the end and
finally shed light into my ignorant state of a newbie. If you
want to learn about the # 1 marketing tool on the Internet -
search engines - this book is a MUST. More
info - click here.
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The
Business Guide To Electronic Direct Marketing
by Stephen Mahaney, Planet Ocean Communications
When
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from visitors and customers I recommend to read
another important book to study commercial Email
Marketing. A responsible, appropriate, risk-free,
and low cost method! Quick and easy to implement,
no spamming. A great guide for one of the most
important Internet marketing strategies. Your
own customers are at the end your best customers
if you offer a great product or service.
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info - click here.
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Michael
Campbell's book "Nothing but Net"
is one of my favourites. Michael describes each
step clearly and easy to understand. It's a
pleasure to read. If you want to learn more
about the Internet and its marketing methods,
start with this one.